Where Founder Denis Lacasse puts articles, research and white papers and/or other important work or “insights” that we at GCX are now sharing for the learning of all.

I noticed this comb-like apparatus and wondered what they were for. They are on the wheels of a medical device in a room, and the device...

The article is geared towards retail, but the lessons are unbounded. Great customer experiences aren't single sided. The employees need...