ACCELERANCE
Lunch & Learn Workshop Planning
THE CHALLENGE
Lunch & Learn to generate business
Outsourcing remains a valuable option to reduce cost and accelerate development
Bias against doing it from lack of understanding or bad experience
Accelerance wants to offer a lunch & lunch to educate companies about how to do it right
We need to build a scalable and reusable approach that will deliver value to the audience without imposing high maintenance costs to the company
THE APPROACH
Analyze offering and current brief
We looked at the core offering and main customer pain points to identify the key elements to cover
The current brief was highly technical and read like a user manual, not great for engaging executives
We wanted to design a 60-minute high impact presentation that will generate emotional connections
THE APPROACH
Total revamp to engage
We reduce the amount of content to focus on the most impactful
We used the Challenger Sales approach to architect the progression through the content.
We introduced exercises to keep people engaged and deepen the emotional connection to the content
THE RESULTS
Impacts
The new format was extremely well received and opens up a whole new business development channel.
It provides a reusable framework that can be tailored to the audience while keeping the content maintenance cost down.
It offers engaging content and fun exercises to connect with the audience and create a positive emotional reaction.
